This award recognises excellence in marketing affordable housing products.
Judges will be looking for housing providers that have successfully met most or all of the following criteria:
- Outline the original marketing objectives and how these were achieved, including demonstrating innovation in attracting people into home ownership.
- Demonstrate a market-led approach; a true understanding of the target market(s), customer needs and wants and how these were met.
- Provide evidence of a fully integrated marketing campaign using a wide range of marketing tools, both on and offline.
- Provide examples of marketing collateral from the campaign and states how these were used and to what effect.
- Provide evidence of return on investment including statistics and outcomes achieved as a result of the campaign.
Please answer in a maximum of 1,500 words in total
Please ensure your entry also includes the following:
- Examples of marketing collateral
- Links to offline marketing tools
- Demonstrate sales success
- An image to use for Awards publicity
- Company logo/s
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